A week-long challenge in Italy, a city known for its art galleries, has raised the profile of the city’s most important gallery, the Witte Museum.
The challenge, dubbed “The Witte Challenge”, is aimed at promoting the Witten’s collection of more than 2,000 works.
It’s expected to generate $50,000 for the museum in the first week of October.
The exhibition, which features more than 200 paintings, sculptures and objects, will run through to November 25.
The Witten Museum is located in a former convent building in Bologno.
The museum was built in the 14th century and houses some of the largest and most important collections in the world, including works by Beethoven, Michelangelo, Monet, Rembrandt, Pablo Picasso, Remko and Raphael.
The project was launched last year to promote Witte’s collection.
The Italian art critic Giuseppe Bolognini said the challenge is part of a wider project to encourage the development of art in Italy.
“In the long term, we are hoping to promote and build an artistic atmosphere in the city, to create new works, which will enrich the city,” he told The Associated Press.
“It’s a way to reach out to the public, especially in the summer months.”
The Wittel Museum has about 4,000 pieces, most of which were created in the 16th century.
The collection includes works by the likes of Raphael, Monets, Picasso and Rembrandts.